VP Sales & Marketing | Bothell, WA

Are you ready to shape the future for a product integral to society’s infrastructure? If you’re an experienced, visionary leader with a passion for driving innovation and results, this could be the opportunity for you.

Our Client is seeking a Vice President of Sales and Marketing to lead their corporate strategy, foster innovation, and empower a high-performance team. In this pivotal role, you’ll oversee all sales and marketing efforts for the Waterworks division, ensuring products remain competitive and evolve to meet the needs of municipalities, engineers, and distributors across North America. This position is based in their corporate headquarters, Bothell Washington; reporting directly to the President, with about 40 people on your team.

As VP of Sales and Marketing, you will build and lead a dynamic team, forging strong partnerships with internal and external stakeholders to drive growth and align initiatives with our Client’s vision. Your dynamic leadership will be critical in influencing the future of the company and its impact on the waterworks industry.

You will lead the development of the overall sales and marketing strategy, ensuring the waterworks division stays ahead in an evolving market. Your direction will ensure that our Client’s offerings remain competitive and relevant, strategically positioning the company at the forefront of the industry.

Building and maintaining strong relationships with key stakeholders, including engineers, municipalities, and distributors, will be central to your role. By nurturing these partnerships, you’ll enhance customer retention and fuel business growth. Your leadership will extend across departments as you collaborate with Inside Sales, Marketing, Engineering, and Production teams. Together, you’ll align efforts to deliver customer-focused, data-driven solutions that consistently exceed expectations.

You’ll play a pivotal role in creating synergy between sales and marketing efforts, leveraging both to ensure that KPIs align with our Client’s broader business goals. With travel across North America, you’ll represent key industry events, showcasing the company’s innovative products and strengthening stakeholder relationships.

With a sharp focus on data-driven decision-making, you’ll provide critical market insights and competitive intelligence to inform strategic decisions on pricing, staffing, and product development, ensuring our Client’s initiatives proactively set the course for the future of the waterworks industry.

Fast forward a year, what will you have achieved?

As the Vice President of Sales and Marketing, you’ve solidified your position as a driving force behind innovation-driven success. By keeping our Client’s products and services at the forefront of industry trends, you’ve ensured continuous evolution and relevance in a competitive marketplace. Your proactive approach has positioned our client a leader, with customers relying on your expertise to meet emerging challenges in the waterworks industry. Through impactful leadership, you’ve played a pivotal role in the company’s growth. Your strategic sales initiatives have expanded market share, improved customer satisfaction, and elevated our Client’s reputation in the industry. By fostering strong relationships with key stakeholders, including engineers, municipalities, and distributors, you’ve enhanced customer retention and opened doors to new opportunities. Your efforts have directly contributed to meeting and exceeding the company’s growth objectives. You have partnered with your teams to elevate their careers. Your leadership has empowered the sales and marketing teams to thrive, positioning them to continue driving success as they grow. You are respected. You are a pivotable part of the leadership team. You are sought out by your team, peers and colleagues. You are happy.

How will you get there:
30 Days:

• Begin by building initial relationships with the senior leadership team, your direct reports and entire outsides Sales leaders, Inside Sales and Marketing.

• Review sales forecasts, budgeting, and market dynamics to identify immediate opportunities or challenges in strategy.

• Start aligning marketing initiatives with the sales strategy by collaborating with department heads to create a foundation for future cross-departmental integration.

• Schedule meetings with your team to begin understanding internal processes and gather input for shaping upcoming initiatives.

90 Days:

• Deepen relationships with key clients and partners, engaging with them regularly to understand their evolving needs and pain points.

• Attend industry events and expanding our Client’s network, establishing their leadership and creating new business opportunities.

• Take charge of sales forecasts and budget planning, adjusting strategies to reflect market trends, and refining approaches based on early data and feedback.

• Begin implementing marketing and sales initiatives, ensuring they are aligned and driving towards the company’s larger growth goals.

• Conduct regular KPI reviews to evaluate team performance and ensure alignment with corporate objectives.

• Travel across North America, meeting clients, team members, and partners to strengthen relationships and support your team.

120 Days:

• By now, you are actively overseeing management, and mentorship of a high-performing sales and marketing team, fostering a culture of accountability, collaboration, and growth.

• Take on a more critical role in evaluating and approving customer accounts, pricing strategies, and discount structures to enhance profitability and customer satisfaction.

• Collaborate closely on product development with the marketing and engineering teams, ensuring Client’s offerings remain innovative and responsive to market demands.

• Continue refining and evolving marketing strategies based on data-driven insights, feedback from customers, and team performance.

• Your leadership and impact are becoming increasingly visible across the organization, as you position long-term success through strategic planning and strong relationship-building.

What you will need:

• Proven Leader: 10+ years of experience in sales and management, with a proven track record of strategic leadership in a mid-sized company and managing revenue between $100M and $250M. Demonstrated the ability to connect quickly with internal and external customers through emotional intelligence and genuine curiosity.

• Industry Expertise: Strong knowledge of the manufacturing environment, distribution, and deep understanding of customer needs, products, and market trends.

• Tech-Savvy: Proficiency in Oracle, Microsoft Office, Excel, and PowerPoint is required.

• Results-Oriented: Demonstrated ability to meet and exceed sales goals through effective planning and execution.

• Team Player: Exceptional ability to collaborate across functions and engage stakeholders at all levels.

Bonus Points:

• Experience in the waterworks industry, with established relationships with municipalities, distributors, and contractors.

• Ability to present solutions to large audiences and decision-makers.

• A strong, professional demeanor with the capacity to build trust and rapport across the organization. Our Client is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

By following this roadmap, you will not only achieve but exceed your goals, setting a new standard for operational excellence and leadership within the company.